Event Tech Leader Attendify Announces Beta Launch of Attendify Audiences: Powerful New Technology Puts Event Data To Work

LAS VEGAS, Oct. 10, 2017 /PRNewswire/ -- Attendify, the leading provider of self-service event apps and social lead retrieval tools, has launched the beta version of Attendify Audiences, a new platform that changes the way event organizers and marketers unlock the power of their event data. By utilizing data gathered from mobile event apps, registration systems and other sources, Attendify Audiences makes acting on event data easier than ever. It enables users to see every attendee action, use event data to run highly personalized campaigns and generate revenue from their events. Attendify is previewing the platform this week at IMEX America (booth G963) from Tuesday, October 10, to Thursday, October 12 at the Sands Expo in Las Vegas.

"There are plenty of tools that capture event data, but the process has always been siloed, making it difficult for marketers and event organizers to use that data effectively," said Michael Balyasny, CEO and Founder of Attendify. "Attendify Audiences changes this by making it easy to put the event data you already collect to work. By better leveraging data for follow up, sales outreach and ad targeting, users can elevate the event experience to drive more revenue and ROI."

Attendify Audiences was built to address the pervasive challenge of leveraging event data throughout the marketing lifecycle. Until now, no tool allows event organizers and marketers to collect data from multiple sources, segment and filter that data, connect it with other marketing tools, and use it to power more targeted, personalized campaigns. Attendify Audiences brings this all into one powerful system that includes a wide range of features including:

• Collect Data from Multiple Sources
• Capture and monitor data from event apps, registration tools, and other data sources
• Filter and Segment Audiences Using Virtually any Data Point
• Drill down to specific job titles, events attended, session ratings and more
• Use Event Data to Power Individualized Campaigns
• Connect event data to other marketing tools for highly targeted follow up
• Generate More Revenue and Demonstrate ROI
• Sell tickets to future events and turn attendees into paying customers with hyper-personalized marketing outreach

"Attendify has always delivered best-in-class event technology for my clients. And now, they've empowered event organizers to easily harness the power of their event data," said Keith Johnston, Managing Partner at Plannerwire.net.

Pricing for Attendify Audiences starts at $250/month and is based on number of contacts in the system and other factors like integration options. To view a demo for Attendify Audiences or speak with CEO Michael Balyasny during or after IMEX America, please contact Rachel Jermansky at (609) 279-0050 x119 or [email protected].

Attendees using the Attendify mobile event app have a private social network where they can share photos, messages, view upcoming speakers and sessions, take quick polls, and add new connections, all while having access to a digital event guide.

About Attendify
Attendify is the only event technology company that helps event planners build deeper relationships at conferences, trade shows, exhibitions, corporate meetings and other events. Attendify makes it quick and easy to create, manage and update event apps, get real-time feedback and analytics, demonstrate event success and show ROI. Attendify helps companies like Google, Bloomberg, AstraZeneca, Sage, Phillips, Autodesk, and AOL create differentiating mobile experiences for their events. For more information or to get started building your app visit http://www.attendify.com

SOURCE Attendify