Subjects: PDT, ENI
First Ever Household Aerosol Cleaning Line - Breathetm Certified By EPA Safer Choice Program; Lets You Breathe Easy, Clean Deeplytm
LOS ANGELES, Oct. 5, 2017 /PRNewswire/ -- Consumers seeking a safer household aerosol cleaning option can breathe easy with the release of Breathe, the first aerosol cleaning line ever certified by the EPA's Safer Choice program. This line is powered by air with BreatheSafeTM technology. The Breathe line uses eco-friendly ingredients and does not produce harmful fumes.
"You shouldn't have to open up a window just to clean your bathroom," said Ross Sklar, Chief Executive Officer, Starco Brands. "That's why we created Breathe, which is nontoxic and safer for people, pets and the environment."
Breathe's product benefits include:
- EPA's Safer Choice Program certified ? Only aerosol cleaning line ever to be certified by EPA's Safer Choice Program.
- Efficacy ? Industrial strength formulas proven to be as effective as the national brands, as certified by an independent, third party research lab
- Performance ? pressure of aerosol spray penetrates deeper into a surface than trigger sprays
- Efficiency ? aerosols provide significantly more coverage compared to trigger sprays
- Multi-Category ? First multi-category household aerosol cleaning line powered by air with BreatheSafeTM Technology
- Value ? Breathe is competitively priced compared to national branded cleaning products
"While developing this product line, we discovered users of household cleaning products were hesitant to use aerosols," said Sklar. "Think of Breathe as the next generation of aerosols, or 'aerosols 2.0' -- third-party verified performance using safe ingredients -- giving consumers the confidence that cleaning with the Breathe line is safe and effective."
Breathe offers a full line of aerosol household cleaners for stainless steel, furniture, bathrooms, and multi surface cleaning, which are available at retailers nationwide including Wegmans and Amazon. For more information about Breathe products, visit www.breathecleaning.com.
About Safer Choice
The Safer Choice label is on hundreds of cleaning and home care products -- for most every indoor and outdoor cleaning task -- all-purpose cleaners, kitchen and bath cleansers, carpet and fabric shampoos, laundry detergents, car and boat care products, deck and siding washes, and many more. The Safer Choice Program has more than 500 partner companies and more than 2,000 products currently qualify to carry the Safer Choice label. Products that carry this label have been carefully evaluated by EPA scientists to ensure they contain ingredients that are safer for human health and the environment. For more information on Safer Choice, visit: https://www.epa.gov/saferchoice.
About Starco Brands
Starco Brands, born out of The Starco Group is an innovative consumer packaged goods company focused on technological innovation that changes the current landscape. Starco Brands invents cutting edge products that change our behavior. Starco Brands develops products across 10 different categories including: Household Cleaning, Personal Care, Food, Beverage & Spirits, DIY Hardware and Arts & Crafts. For more information about the Breathe product line, please visit www.breathecleaning.com. For more information about Starco Brands, please visit www.starcobrands.com.
CONTACT: Lisa Becker
Starco Brands
[email protected]
888.816.1161
SOURCE Starco Brands
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