CBC/Radio-Canada responds to Government's Creative Canada announcement
OTTAWA, Sept. 28, 2017 /CNW/ - CBC/Radio-Canada believes the Government of Canada's vision for culture, announced today, is an important step towards ensuring that Canadian culture thrives, here in Canada, and around the world.
The principles outlined today?investing in creators and their stories, strengthening discovery and distribution, and the role of a strong public broadcaster?are deeply embedded in the work we do at CBC/Radio-Canada every day.
"In a digital world, Canadian stories now have to compete with the best of the world," said Hubert T. Lacroix, CBC/Radio-Canada's President & CEO. "It's a challenge, but we believe they can compete and we're working hard to make it happen by supporting creators here at home."
Public broadcasting plays a central role
We agree that the public broadcaster continues to play a central role in supporting and promoting Canadian culture. Whether by supporting under-represented creators through our Breaking Barriers Film Fund, or through co-productions like the successful Anne and this season's Alias Grace with Netflix, we are creating great Canadian stories for Canadians, and ensuring that those stories are seen by audiences around the world. In the coming weeks, Radio-Canada will be launching an exciting new initiative to ensure the prominence of Canada's great French-language stories worldwide.
Developing a cohesive cultural investment strategy
CBC/Radio-Canada is encouraged that the Minister of Canadian Heritage has endorsed the creation of a Creative Industries Council. In our submission to the Minister's consultation, CBC/Radio-Canada recommended the development of the council, using Creative Britain as an inspiration, as part of a cohesive cultural investment strategy. We believe this collective approach will leverage the power of our culture and creative sectors to strengthen Canada's global culture brand.
Well-positioned to strengthen Canadian culture in a digital world
CBC/Radio-Canada will work with the Government and with Canadians to strengthen its mandate, as we continue to adapt to the changing needs of Canadians. The ongoing digital transformation that was central to our Strategy 2020: A space for us all, has positioned the public broadcaster for a leading role in anchoring Canadian culture in the digital world. We welcome a public discussion about what public broadcasting can do in the future.
Today CBC/Radio-Canada is the top Canadian digital media brand in Canada. We reach 18 million people?half of all Canadians?through our digital platforms each month; we have a dynamic, innovative workforce; and we remain the most-trusted Canadian news source.
"CBC/Radio-Canada has the brand recognition, the digital reach and the creative talent that will ensure Canadian content prospers," said Mr. Lacroix. "We look forward to working together with all cultural organizations to strengthen culture for Canadians."
About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. We are Canada's trusted source of news, information and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also provide international news and information from a uniquely Canadian perspective. In 2017, CBC/Radio-Canada is at the heart of the celebrations and conversations with special 2017-themed multiplatform programming and events across Canada.
SOURCE CBC/Radio-Canada
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