"I and love and you" Partners With Chewy And Celebrity Lo Bosworth To Celebrate A Puppy Shower To Launch Their Puppy Food Starter Kit During National Dog Week

NEW YORK, Sept. 27, 2017 /PRNewswire/ -- "I and love and you," one of the fastest-growing premium dog and cat food brands in grocery stores across the U.S., partnered with Chewy, a leading national online retailer of pet food and products, and celebrity dog mom Lo Bosworth to celebrate a puppy shower in honor of the recent adoption of several dogs from shelter partner Animal Haven. "I and love and you" celebrated the launch of their Puppy Starter Kit during National Dog Week and commemorated the start of new dog-families everywhere.   

The "I and love and you" Puppy Food Starter Kit was created in order to support pet parents getting acquainted with their new puppies and to help make the transition easier. The newly launched Puppy Food Starter Kit includes the new "I and love and you" Naked Essentials Puppy Recipe kibble, new Super Smarty Hearties dog treats, Cluckin Good Stew wet food, pet product coupons (on brands like Coastal Collar, DogTV, Outward Hound, and Molly Mutt), and a guidebook for everything a new puppy owner needs to know. All "I and love and you" products are made with real meat and contain no grains, fillers, or anything artificial, and are approved by a holistic veterinarian for uncompromising quality.

"'I and love and you'" knows the bond between a pet and their parent is a special one, and nurturing and supporting this new family is so important," said Director of Marketing and Innovation, Lindsey Rabaut. "These kits are designed to provide you with all of the essential products you need to make your new family member feel at home."

With the help of Chewy, "I and love and you" partnered with Manhattan-based Animal Haven Shelter to host an adoption drive. Just as with a baby shower, each 'Pup of Honor' adoptee was showered with gifts to get them settled in their new homes. Each basket contained a Casper dog bed, Vet's Best health products, a dog crate, house training products, and a supply of ILY puppy products including a Puppy Food Starter Kit, along with additional puppy essentials from Frisco and Planet Dog.

"I and love and you" pet food and treats are available at local grocery stores and online at Chewy.com and iandloveandyou.com. For additional information on "I and love and you", please visit: http://www.iandloveandyou.com/.  

About Chewy
Chewy is a leading online retailer of pet food and products in the United States. Founded in 2011 by entrepreneurs, Ryan Cohen and Michael Day, Chewy set out to offer pet parents the expertise and service of a local pet store with the convenience of online shopping. Chewy delivers on that promise with its dedication to 24/7 customer service, creation of cutting-edge software and technology to enhance the user experience, and commitment to sourcing high quality products. Headquartered in Dania Beach, Florida, Chewy currently employs more than 6,000 pet lovers both in their home office, Boston office and fulfillment centers in Pennsylvania, Indiana, Texas and Nevada. For more information, visit www.chewy.com.

About Animal Haven Shelter
Animal Haven is a nonprofit organization that finds homes for abandoned cats and dogs throughout the Tri-State area, and provides behavior intervention when needed to improve chances of adoption. Founded in 1967, Animal Haven operates an animal shelter in Manhattan and provides programs that enhance the bond between animals and people. For more information, please visit www.animalhavenshelter.org.

About "I and love and you"
Based in Boulder, CO, "I and love and you" makes premium pet food and treats that contain everything pets need to be happy and healthy and none of what they don't. All products are made with real meat and contain no grains, fillers, or anything artificial, and are approved by a holistic veterinarian for uncompromising quality. That's why both the Naked Essentialstm and Nude Foodtm Kibbles hold the coveted 5 star rating from DogFoodAdvisor.com and 'Best in Class' from Clean Label Project and are among the top rated natural pet food brands in the market.  "I and love and you" symbolizes the deep bond of love between a pet and pet parent and everything we do helps nourish that love. "I and love and you" is lovingly made in the USA with handpicked ingredients from around the world and can be conveniently found at your local grocery store or online.

Visit us online: 
http://www.iandloveandyou.com/ 
@iandloveandyoupet / 
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