Zesty Paws Life Energy Bites First Pet Supplement to Receive NAXA Verified Seal

SPRING, Texas, Sept. 20, 2017 /PRNewswire/ -- Today, the Natural Algae Astaxanthin Association (NAXA) announced that Zesty Paws Life Energy Bites has earned the NAXA Verification Program seal. The NAXA Verification Program (NAVP) tests products to verify that they contain natural algae astaxanthin derived from Haematococcus pluvialis algae, which has been scientifically proven to have health benefits for humans and animals.

"Pet parents are no different than human supplement consumers?they want to know that the astaxanthin they're giving their pet, is the scientifically proven astaxanthin extracted from Haematococcus pluvialis," said Scott Steinford, NAXA President. "NAXA's third-party independent testing assures consumers and manufacturers that what's in the bottle is the natural form of astaxanthin that has been clinically tested."

Life Energy Bites contains 2 mg of natural algae astaxanthin per chew along with other natural and organic ingredients to boost energy.

"We believe that pet parents deserve to know what goes into their pet care products, so we are transparent about every ingredient we use in our carefully crafted, science-backed formulas," said Zachary Popovich, Director of Operations, Zesty Paws. "Qualifying for the NAXA Verification seal reinforces our commitment to being a company our customers can trust and that our products have in the bottle what they say on the label."

Numerous studies from around the world have established the use of natural astaxanthin derived from Haematococcus pluvialis as a potent antioxidant with proven benefits for human and animal health. Learn more about astaxanthin in NAXA's free e-book The Whole Body Benefits of Natural Astaxanthin by Michael Murray, N.D. available at Astaxanthin.org/ebook.

About NAXA 
NAXA is a 501c(6) nonprofit trade association of the world's highest quality manufacturers, growers and marketers of natural algae astaxanthin, derived from Haematococcus pluvialis. NAXA is dedicated to educating the public and dietary supplement industry about the health benefits of Natural Astaxanthin and the major differences between sources. Learn more at Astaxanthin.org.

About Zesty Paws
Zesty Paws was established in 2014 by a team of passionate pet owners that wanted to provide safe and affordable pet products. Specializing in dog and cat care, our growing catalog of products are a result of methodical research to formulate effective pet supplements and domestic products that keep our four-legged friends healthy and happy.

Media Contact:
Traci Kantowski
630-923-0211
[email protected]

SOURCE Natural Algae Astaxanthin Association