Le Lézard
Classified in: Business
Subjects: PET, CXP

Leading Dog Daycare Franchise Unveils Its Smallest Footprint Model, Dogtopia Lite


PHOENIX, Sept. 13, 2017 /PRNewswire/ -- Dogtopia, the nation's fastest growing pet franchise, has expanded its investment opportunities for entrepreneurs looking to get their foot in the $69 billion dollar pet industry door with the launch of its smallest franchise model ? Dogtopia Lite.

Dogtopia logo (PRNewsfoto/Dogtopia)

Dogtopia Lite facilities average 3,000 square feet, compared to the 5,000?10,000 square feet facilities currently offered. The trimmed-down model will feature two playrooms (instead of three), a smaller spa area and no training room. While the compressed model will have less capacity, it opens the door to nontraditional real estate opportunities in high-density urban markets, residential towers, airports and corporate campuses, among others.

"The number of pet parents grows by the day and we want to be able to expand our reach while simultaneously offering a more affordable investment opportunity," stated Alex Samios, VP of Franchise Development for Dogtopia. "The Dogtopia Lite model now gives us the freedom to expand our footprint in urban markets that previously weren't feasible with our larger facilities. With this new level of flexibility, the sky's the limit for where and how we continue to grow nationwide."

The Dogtopia Lite model investment is targeted at or below $450,000 and is currently available in markets nationwide. With three Lite locations already sold in San Jose, California; Jacksonville, Florida; and Boston, Massachusetts, the franchise anticipates awarding five additional Lite units by year-end. As the fastest-growing franchise in the pet industry, the Dogtopia business model provides multiple revenue channels for daycare, boarding and spa services wrapped around an exciting and fun lifestyle.

"As a first-time business owner, and longtime dog owner, the Dogtopia Lite model made a lot of sense for me," said Bill Polk, franchisee of the first Dogtopia in Massachusetts, slated to open this winter. "The ability to build a world-class dog daycare with a smaller footprint and all of the offerings of our other, larger locations will also help me achieve profitability quickly. At the end of the day, if my issue is one of being at or near capacity sooner rather than later, well, that's a good problem to have."

Dogtopia dogs enjoy an open-play environment with protective rubberized flooring to ease joints while promoting safe socialization, exercise and education. Dogtopia's fees are all-inclusive with meals prepared according to each pet parent's request at no extra charge, or pet parents can bring their own food.

For more information on Dogtopia franchising opportunities, visit www.dogtopia.com/franchising.

About Dogtopia
Founded in 2002, Dogtopia is an early pioneer and innovator in the pet services industry, offering an experience focused on safety and transparency in the market. With an emphasis on education, exercise and safe socialization for dogs, pet parents have the assurance of leaving their beloved furry family members in the hands of trained professionals in an environment created with the safety of dogs in mind. Each facility averages between 3,000 ?10,000 square feet and is specially designed to provide dogs and pet parents with the best experience by reducing odors, noise level, illness and accidents. With more than 50 locations across North America and more than 120 new units sold and in development, the brand is one of the leading providers of specialty daycare and will continue expansion by franchising with successful entrepreneurs. For more information, visit www.dogtopia.com or www.dogtopia.com/franchising.    

Media Contact: Alissa Stevens, Fishman Public Relations, 847-945-1300, [email protected]

SOURCE Dogtopia


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