David Beebe forges strategic partnership with Toast Studio

MONTREAL, Sept. 12, 2017 /CNW Telbec/ - Toast Studio, a leading branded entertainment and content marketing agency, announced today that it has formed a strategic partnership and development deal with branded content producer and content marketing executive David Beebe, who AdWeek named a "Branded content master who makes it OK to love marketing" and AdAge named a Top 40 under 40 "forward thinker, risk taker, and rainmaker in marketing".

The deal aims to strategically and creatively partner on developing branded content and content marketing initiatives with Toast via Beebe's company Content Decoded, exclusively under the Toast Studio banner throughout Canada.

The partnership will strengthen and bolster the creative and strategic storytelling capabilities for brands, to develop branded entertainment, influencer marketing, content marketing, and brand publishing platforms.

"Brands need to stop interrupting what consumers are interested in with ads and start becoming what they're interested in with content," said David Beebe.

Beebe was most recently the VP, Global Creative and Content Marketing for Marriott International, where he led the creative and strategic development of consumer facing creative and content marketing for the portfolio of 30 hotel brands.

Prior to Marriott, Beebe was VP for the Disney/ABC Television Group Content Studio, a division he created where he led the creative development, production, and distribution of brand supported derivative webisodes for multiple entertainment properties and also live programming for the Oscars, where Beebe won the Emmy for outstanding creative achievement in interactive media.

"This partnership strengthens our capabilities with large, global brands in developing powerful content marketing strategies and branded entertainment properties," mentions Alexandre Gravel, founding partner at Toast.

Content Decoded, a new series of masterclasses

The deal marks the launch of a new venture: the Content Decoded branded training series of strategy workshops and creative labs. It will be offered in select cities and also as an enterprise-level offering to marketing teams who want to learn how to transform their marketing from a cost center to a revenue center.

About Toast Studio

Founded 17 years ago, Toast Studio is a content agency with a core team of approximately 25 content marketing experts at the centre of hundreds of media and marketing creators. The company assists brands and advertisers with content strategy, production, deployment, and amplification across both digital and traditional platforms.

SOURCE Toast Studio