IOU Financial Partners with Rubicon Global to Fund Recycling Ecosystem

MONTREAL, Sept. 6, 2017 /CNW/ - IOU FINANCIAL INC. ("IOU" or "the Company"; TSX-V:IOU), a leading online lender to small businesses (IOUFinancial.com), is pleased to announce a strategic partnership with Rubicon Global.  IOU joined the RUBICONPro buying program to provide Rubicon's network of independent haulers with fast, convenient and reliable, non-collateral funding solutions.

Where bank loans are not an alternative, an IOU term loan will help Rubicon's haulers invest in equipment to take on more recycling volume and proudly join Rubicon's expansion projects for a more sustainable world.  IOU loans will also be provided to Rubicon's base of thousands of small businesses embracing recycling to contribute to a healthy planet.  IOU will also promote Rubicon's innovative model to its thousands of existing and past borrowers.

Rubicon provides affordable waste and recycling solutions for businesses seeking a smarter, sustainable alternative, with the aim to eliminate landfills over time.  As part of the partnership, IOU will not only work with Rubicon's fleet of independent haulers, but also with Rubicon's small business clients to provide custom working capital solutions.

"IOU is excited to offer funding to Rubicon's haulers and small business clients to promote smart recycling options to businesses nationwide," said Christophe Choquart, IOU's VP of Business Development and Strategic Partnerships.

"This partnership emphasizes IOU Financial and Rubicon's shared values of promoting small business growth through a very smart recycling concept and innovative financing," said Robert Gloer, IOU's President and Chief Operating Officer.

As a key component of IOU's organic growth strategy, strategic partnerships allow IOU's clients to connect with focused service providers such as Rubicon Global, thereby allowing for a unique, cost-efficient, one-stop-shop lending experience.  Further details about partnering with IOU can be found at www.ioufinancial.com/partner.

About IOU Financial

IOU Financial Inc. provides small businesses throughout the U.S. and Canada access to the capital they need to seize growth opportunities quickly.  Typical customers include medical and dental practices, grocery and retail stores, salons, gas stations, auto repair shops, and restaurants.  In a unique approach to lending, the IOU Financial advanced, automated application and approval system accurately assesses applicants' financial realities, with an emphasis on day-to-day cash flow trends.  It makes loans of up to US$300,000 to qualified U.S. applicants ($100,000 in Canada) within a few business days, with affordable charges favorable to cash-flow management.  Its speed and transparency make IOU Financial a trusted alternative to banks.  To learn more visit: IOUFinancial.com.

About Rubicon Global

Rubicon Global is the worldwide leader in sustainable, cloud-based waste and recycling solutions.  Using its proprietary technology-enabled platform, the company provides comprehensive waste stream solutions that enable companies to reduce operating expenses and implement recycling programs.  Rubicon's goal is to create a more sustainable solution for businesses and the planet.

RUBICONPro features fuel, equipment, financial, insurance and compliance benefits that previously were only available to the industry's largest regional and national haulers and truck fleets.  Companies interested in RUBICONPro can request more information online at www.rubiconglobal.com/pro.  Rubicon's technology-driven waste and recycling model empowers its network of independent haulers to compete for customers of all sizes, operate more efficiently, and grow their businesses.

To learn more visit: www.rubiconglobal.com.

Forward Looking Statements

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties.  These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of IOU including, but not limited to, the impact of general economic conditions, industry conditions, dependence upon regulatory and shareholder approvals, the execution of definitive documentation and the uncertainty of obtaining additional financing.  Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements.  IOU does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise.

The TSX-V has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

SOURCE IOU Financial Inc.