Subject: JVN
ROSE IN GOOD FAITH Launches JNCO Collaboration
LOS ANGELES, Aug. 15, 2017 /PRNewswire/ -- Today, ROSE IN GOOD FAITH announces the launch of their collaboration with JNCO. The 6-piece luxury collection represents both ROSE IN GOOD FAITH's and JNCO's first collaboration together; serves in relaunching the JNCO namesake.
The RIGF x JNCO capsule collection forges a design which combines the "youth-eternal" aesthetic of ROSE IN GOOD FAITH, with high-octane colors, baggy unisex fitments, and luxury materials including French-Terry, Velour, Composite Neoprene, and Japanese Denim. All hand-fabricated in small quantities in Downtown Los Angeles.
"RIGF x JNCO tells a story of our childhood and youth: Japanese tuner cars, video games, high-octane," says Rose In Good Faith co-founder David Teitelbaum.
JNCO's signature aesthetic was defined by baggy pants and ultra-large pockets that were capable of holding spray-paint cans. "Often times people have an idea of what was, especially as it applies to JNCO. We are communicating a vision of not what was. Rather, what is, what will be," says Rose In Good Faith co-founder Akiva Alpert.
"We can talk about the RIGF x JNCO collection as an exercise in design, but this is also therapy. We design to work through the memories of our childhood and channel our past into our garments. In a way, it's living our youth, eternally. We want for you to embody a character every time you step into the collection," says Akiva Alpert.
Those who sign up today will receive private early access to the collection when the virtual pop-up goes live tomorrow at 6 a.m. PST through the co-branded site, www.rigfxjnco.com. The 5-day virtual pop-up opens wide on Thursday at 6 a.m. PST and will close next Tuesday at midnight.
About ROSE IN GOOD FAITH: Formed in 2016 by best friends and seasoned entrepreneurs Akiva Alpert and David Teitelbaum, ROSE IN GOOD FAITH represents elevation ? to rise, in good faith. It's a philosophy that luxury isn't a contrived market or simply a dollar figure. It's created through iconography, twisting conventions, injecting juxtaposition, utilizing elevated materials, and a story of their personal youth.
Site: www.roseingoodfaith.com
Instagram: www.instagram.com/roseingoodfaith
About LOOKBOOK:
The lookbook was shot on location at iconic car-customizer LTMW in El Monte, CA. LTMW specializes in high-end European and Japanese makes, and is known as one of the exclusive international fabricators of Liberty Walk and Rocket Bunny wide-body kitted vehicles.
Photography: Akiva Alpert
Stylist: Jessica Turner
HMU: Ashley Tani
Models: Josephine Pearl Lee and Bradley Soileau
About COLLECTION:
Daydreamer Hoodie-Cropped, French-Terry hoodie channels nostalgic classroom vibes, spending the day lost in imagination. Complete with raw-edged oversized sleeves, thumbholes, and a dropped shoulder. The gradient, "nitrous blue" dip-dye is reminiscent of nitrous flames shooting from an exhaust.
Flame Top- Mesh top channels the oversized, flame-laden JNCO fitments of decades past, with a contemporary ROSE IN GOOD FAITH dropped shouldered silhouette; constructed of a luxurious cotton-mesh composite blend.
Nitro Pant- 26" leg-opening Neoprene Composite with 360 degree nitrous-blue embroidered flame on the right leg, and classic 9" JNCO rear pockets with custom embroidery. The blue flame is reminiscent of nitrous oxide being activated, and the resulting combustion.
Cult Python Pant- 29" leg-opening Japanese Cotton-Twill with bespoke snakeskin print, and black, oversized hardware channel the rebellious spirit of the Harajuku neighborhood of Tokyo, Japan.
Harajuku Velour Cutoff- Reversible French-Terry Velour cut-off shirt with bespoke white embroidery, and oversized front pocket detailing channels original JNCO patch pockets.
Bosozoku Denim Vest- Stone-washed Japanese Denim, bespoke patch embroidered, outlaw-style vest with custom curb chains, and nitrous blue zip ties channel the East LA roots of both brands, combined with Japanese outlaw culture.
Media Contact
David Teitelbaum
[email protected]
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