Le Lézard
Classified in: Transportation, Business
Subject: JVN

Enjoy Pringles®, Rice Krispies Treats® and Cheez-It® During Your Next Ride Share


BATTLE CREEK, Mich., Aug. 9, 2017 /PRNewswire/ -- Millennials are leading the snacking revolution, with a quarter of them snacking four or more times a day according to a recent study by Mintel*. With snack frequency increasing, snacks need to be more readily available and accessible.

Snacks can now be enjoyed in your next ride share

Three iconic snacks, Pringles®, Rice Krispies Treats® and Cheez-It® can now be enjoyed the next time you order a ride share. Through a partnership with in-car service Cargo, Kellogg is offering riders in New York and Boston the chance to enjoy their favorite snacks on-the-go.

Cargo provides a center console full of popular snacks to ride shares for passengers to purchase via their mobile phones while in-route to their destination. Simply visit Cargo's mobile website to buy your favorite snack while riding.

Be sure to munch on your favorite Kellogg's snacks the next time you order a ride share in participating cities. For more information on Cargo, visit getcargo.today.

*Mintel, Top reason US consumers say they snack is to treat themselves, June, 13, 2017

 

SOURCE Kellogg Company


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