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SunTrust Survey: Mortgages Are Going to the Dogs


ATLANTA, July 26, 2017 /PRNewswire/ -- A third of millennial-aged Americans (ages 18 to 36) who purchased their first home (33%) say the desire to have a better space or yard for a dog influenced their decision to purchase their first home, according to a new survey conducted online by Harris Poll on behalf of SunTrust Mortgage, a division of SunTrust Banks, Inc. (NYSE: STI). Dogs ranked among the top three motivators for first-time home purchasers and were cited by more millennials than marriage/upcoming marriage, 25 percent, or the birth/expected birth of a child, 19 percent. 

A third of millennial-aged Americans (ages 18 to 36) who purchased their first home (33%) say the desire to have a better space or yard for a dog influenced their decision to purchase their first home, according to a new survey conducted online by Harris Poll on behalf of SunTrust Mortgage.

Only the desire for more living space, 66 percent, and the opportunity to build equity, 36 percent, were identified by more millennials as reasons they purchased their first home.

"Millennials have strong bonds with their dogs, so it makes sense that their furry family members are driving home-buying decisions," said Dorinda Smith, SunTrust Mortgage President and CEO. "For those with dogs, renting can be more expensive and a hassle; home ownership takes some of the stress off by providing a better living situation."

Among millennials who have never purchased a home, 42 percent say that their dog ? or the desire to have one ? is a key factor in their desire to buy a home in the future, suggesting dogs will also influence purchase decisions of potential first-time homebuyers.

"Millennials are trending toward homeownership," Smith added. "Demand among millennial-aged, first-time homebuyers is robust, and we expect them to continue adding strength to the housing market."

SunTrust offers the following tips when considering a first-time home purchase:

SunTrust launched the onUp Movement to help people achieve financial confidence, and for many that includes owning a home. OnUp.com offers a variety of resources that can help people calculate how much home they can afford, save for a down payment, get ready for the loan application process and more.

Survey Methodology:
The survey was conducted online within the United States by Harris Poll on behalf of SunTrust Mortgage from June 28-30, 2017, among 412 U.S. adults ages 18-36, among whom 248 purchased their first home and 135 have never purchased a home. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

About SunTrust Banks, Inc.
SunTrust Banks, Inc. is a purpose-driven company dedicated to Lighting the Way to Financial Well-Being for the people, businesses, and communities it serves. Headquartered in Atlanta, SunTrust operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states, along with 24-hour digital access. Certain business lines serve consumer, commercial, corporate, and institutional clients nationally. As of June 30, 2017, SunTrust had total assets of $207 billion and total deposits of $160 billion. The Company provides deposit, credit, trust, investment, mortgage, asset management, securities brokerage, and capital market services. SunTrust leads onUp, a national movement inspiring Americans to build financial confidence. Join the movement at onup.com .

SOURCE SunTrust Banks, Inc.


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