Choice Hotels Canada Launches Book to Build

Campaign to support affordable housing for low-income families

TORONTO, June 23, 2017 /CNW/ - Choice Hotels Canada, Canada's largest hotel franchisor, is pleased to announce the launch of their new Book To Build campaign, a charitable program in partnership with Habitat for Humanity Canada to raise an estimated $100,000 for families in need of affordable housing.

From Friday, June 23 to Sunday, July 9, guests staying at any of the 132 participating Choice Hotels' locations will have a portion of their stay donated to Habitat for Humanity Canada. 100 per cent of funds raised will be directed to local Habitat for Humanity offices to help families across the country.

"Through our partnership with Habitat for Humanity Canada, Choice Hotels Canada is giving more than just our guests a comfortable, reliable, and affordable stay. We believe hospitality extends far beyond our hotels and into the communities where we live and work," says Brian Leon, Managing Director, Choice Hotels Canada. "Our properties are passionate about supporting our communities and making a difference in the lives of the people who reside there."

Habitat Canada is a non-profit organization working towards a world where everyone has a safe and decent place to live. Habitat Canada believes in bringing communities together to build strength, stability and independence for families in need of housing.

"We're not just building houses ? we're building homes, we're building stronger families, and we're building stronger communities," says Mark Rodgers, Habitat Canada's President and CEO. "I'm thrilled that Choice Hotels is partnering with us, which will allow us to partner with even more families."

Habitat Canada has a long history of creating affordable housing opportunities and according to a recent survey conducted by the organization, Habitat home owners report being 86 per cent happier since moving into their new Habitat home and 65 per cent reported that their children's confidence had improved.

Through its social responsibility, Choice Hotels Canada supports reputable charitable organizations that focus on shelter, education and community development as it relates to children. Through Book To Build, Choice hopes to raise $500,000 over the next five years for Habitat for Humanity Canada.

For more information on Book To Build, visit: www.BookToBuild.ca

About Habitat for Humanity Canada:

Founded in 1985, Habitat for Humanity Canada is a national, nonprofit organization working toward a world where everyone has a decent and affordable place to call home. Habitat for Humanity brings communities together to help families build strength, stability and independence through affordable homeownership. With the help of volunteers, Habitat homeowners and 56 local Habitats working in every province and territory, we provide a solid foundation for better, healthier lives in Canada and around the world. For more information, please visit www.habitat.ca.

About Choice Hotels Canada:

Choice Hotels Canada^® is the nation's largest hotel franchisor with 340 properties currently open or under development. We are affiliated with Choice Hotels International, Inc., which franchises more than 6,500 hotels in 40 countries and territories worldwide. Our company's Ascend Hotel Collection^®, Cambria^® hotels & suites, Comforttm, Comfort Suites^®, Sleep Inn^®, Quality^®, Clarion^®, MainStay Suites^®, Suburban Extended Stay Hotel^®, Econo Lodge^® and Rodeway Inn^® brands provide a spectrum of lodging choices to meet guests' needs. With more than 30 million members and counting, check out our Choice Privileges^® rewards program to see how you can reap the benefits of being a member of the Choice Hotels^® family. All hotels are independently owned and operated. Visit us at www.choicehotels.ca for more information.

SOURCE Choice Hotels Canada Inc.