True Citrus and Diamond Crystal Brands Announce New Foodservice Business Relationship

BALTIMORE, June 22, 2017 /PRNewswire/ -- Today Al Soricelli, CEO of True Citrus Co., and Tony Muscato, President and CEO of Diamond Crystal Brands, have announced a new business relationship to further grow True Citrus in the Foodservice channel. Effective July 1^st, Diamond Crystal Brands will be licensed to exclusively distribute and sell the True Citrus portfolio in Foodservice.

"We are very excited about our new business relationship with Diamond Crystal Brands. Diamond Crystal enjoys an outstanding Foodservice industry reputation for manufacturing and distributing high quality products in addition to exceptional sales and marketing expertise. True Lemon® and True Lime® are an ideal fit for the foodservice operator, and it will be exciting to watch distribution grow," commented Soricelli.

True Citrus manufactures and distributes a unique, proprietary line of crystallized citrus based products for retail, foodservice and commercial ingredients.  Using only simple, Non-GMO ingredients, its flagship products, True Lemon® and True Lime®, provide consistent fresh-squeezed lemon and lime taste in a crystallized, shelf-stable format, making them perfect alternatives for the inconsistent quality and expensive citrus alternatives now being used.

True Lemon® and True Lime® are available in single-serve sachets for front-of-the-house and in larger size containers for uses in back-of-the-house recipes. Currently in the Foodservice channel, True Citrus products can be found in over 35,000 foodservice operations including cafeterias, healthcare facilities, quick serve restaurants, airlines, hotels and convenience stores.

Tony Muscato of Diamond Crystal explains, "True Citrus offers a truly unique family of exceptional quality products that are on trend with what consumers and foodservice operators are demanding. We are thrilled to add True Citrus to our portfolio of other premium brands and solutions. The True Citrus line offers clean ingredients, and a taste that is on par with fresh but has the consistency, ease of use, safety and shelf stability that fresh lemons, limes and juices cannot provide for an operator's menu."

As part of the partnership, Diamond Crystal Brands will be assuming all of True Citrus's current foodservice relationships effective July 1^st.  

About True Citrus
True Citrus, a Baltimore-based company, is the manufacturer of the True Citrus family of products including True Lemon® and True Lime® unsweetened sachets and lemonades and limeades.  All True Citrus products are made from patented formula's that capture an authentic, fresh-squeezed citrus taste and use only simple and clean ingredients (and never have artificial sweeteners, flavors, preservatives, sodium or gluten).  True Citrus products, including low-cal lemonades and limeades, unsweetened citrus replacements and spice blends, are available at over 37,000 stores including Walmart, Kroger, Target, Safeway, Publix, HEB, Wegmans, Dollar Tree, Rite-Aid and Food Lion, among others, as well as Amazon and TrueLemonStore.com. For more information, visit www.TrueCitrus.com.

About Diamond Crystal Brands
Diamond Crystal Brands is an industry leader in providing portion control packaging solutions in Foodservice. Based in historic Savannah, GA, Diamond Crystal Brands has culinary expertise in meal enhancers, beverage enhancers, and blended solutions. With five manufacturing facilities across the country, Diamond Crystal Brands prides itself on having the flexibility to meet any portion control need to drive both customer and consumer delight.  For more information, please visit us at www.dcbrands.com or contact Steven Cohn at [email protected].

Media contact: Kellyn Curtis, 972-816-1355, [email protected]

SOURCE True Citrus