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United Way is Fighting for Youth Success in Innovative Ways


ALEXANDRIA, Va., May 23, 2017 /PRNewswire-USNewswire/ -- As part of its effort to fight for the success of youth in every community, United Way works with a wide diversity of partners - from NFL to McKinsey & Company to thousands of local companies and community organizations - on innovative approaches to help young people succeed in school, work and life. United Way believes that: to build a competitive economy, the next generation needs to be equipped for the jobs of tomorrow. We work to ensure that youth have the education, skills, and experience to find a job that will support themselves and their families.

Give. Advocate. Volunteer. LIVE UNITED. (PRNewsFoto/United Way Worldwide)

As the world's largest privately-funded nonprofit, United Way has nearly 130 years of experience working to advance strategies that improve the foundation of success. But we don't do it alone; partnerships are essential in tackling the world's biggest problems. Examples of the powerful partnerships that are underway to help youth become successful include:

Character Playbook, an award-winning "Education, K-12 Course," is an example of the innovative approaches United Way and its partners are taking to support youth success. In response to the bullying reported by 62% of America's teaching professionals, and an increase in unhealthy behaviors that are surfacing in middle schools, Character PlaybookTM was developed as a digital learning initiative sponsored by the National Football League (NFL) and United Way. Since its launch one year ago, more than 56,000 students in more than 560 schools have completed nearly 208,000 Character Playbook modules. 

Character Playbook uses evidence-based strategies to educate students on how to maintain healthy relationships during their critical middle school years. The graphic novel style of the course engages students in interactive educational activities that challenge them to better understand their own values and relationships with others, and get on a path towards an emotionally healthy future. The program is so unique and timely, that it was recently recognized with a GOLD Stevie Award in the "New Product of the Year, Education, K-12 Course or Learning Management Solution" Category by the American Business Awards. http://www.characterplaybook.com/

"Good character is a critical building block of strong individuals and strong communities," said Brian Gallagher, President and CEO of United Way Worldwide.  "By helping young people develop and recognize healthy relationships and stand up to bullying, Character Playbook is providing our next generation with the tools to succeed ? and it becomes another great example of how the NFL and United Way are combining the love of team with a deep commitment to community to make a difference."

United Way is involved in other initiatives to promote youth success, such as:

* County Health Rankings & Roadmaps Framework:  Through a partnership with Robert Wood Johnson Foundation, United Way works to change the way communities see health and wellness.  The County Health Rankings & Roadmap Framework produced by the University of Wisconsin Population Health Institute creates annual rankings of every county in every state ? these rankings can then start local conversations about what makes each community healthy and how new partnerships can create stronger communities where youth can succeed.  United Ways across America use the County Health Rankings & Roadmaps tools to help improve education and economic prospects, and to support healthy behavior among young people.

For example, United Way of Central Ohio's comprehensive strategy to reduce poverty, which is informed by the County Health Rankings & Roadmaps, is inclusive of "home"?place based strategies that support safe neighborhoods and decent housing. Programs that create meaningful activities for youth are a critical component of "home." By working with partners such as The Ohio State University and Nationwide Children's Hospital, United Way of Central Ohio has leveraged their resources to build and renovate affordable housing and create healthier neighborhoods for people to live, work, play, and succeed. Learn more about the health of our communities at: http://www.countyhealthrankings.org/

Additionally, hundreds of local United Ways are working every day with educators, parents, policymakers and other partners to improve education in their communities. This work ranges from helping at-risk middle schoolers gain access to after-school enrichment programs, to connecting struggling students with the supports they need to succeed, to helping first generation college students obtain post-secondary degrees.  Below are some community-based examples:

About United Way Worldwide

United Way fights for the health, education and financial stability of every person in every community. Supported by 2.8 million volunteers, 9.8 million donors worldwide, and more than $4.7 billion raised every year, United Way is the world's largest privately-funded nonprofit. We're engaged in nearly 1,800 communities across more than 40 countries and territories worldwide to create sustainable solutions to the challenges facing our communities. United Way partners include global, national and local businesses, nonprofits, government, civic and faith-based organizations, along with educators, labor leaders, health providers, senior citizens, students and more. For more information about United Way, please visit www.UnitedWay.org, Read our annual report: https://www.unitedway.org/annual-report/2015  Follow us on Twitter: @UnitedWay and #LiveUnited.

Media Contact: 
Southerlyn Worsham, [email protected]  
Tel. 703.836.7100 ext.321

SOURCE United Way Worldwide


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