CROSS Partners with TrackR to Launch the World's First Trackable Pen

PROVIDENCE, R.I., March 28, 2017 /PRNewswire/ -- Understanding the frustration felt after misplacing a beloved fine writing instrument, A.T. Cross Company is thrilled to announce a new partnership with TrackR, and to introduce the world's first trackable pen.

A brand that has been innovating fine writing instruments since its founding in 1846, CROSS paired its popular and most luxurious writing instrument with TrackR's powerful tracking capabilities to develop the CROSS Peerless TrackR.

The CROSS Peerless TrackR works when paired with a state-of-the-art app. It then uses Bluetooth® * and Crowd Locate technology to keep people in touch with their faithful writing tools while on the move.

If the pen falls from the pocket of a business suit or is left in a meeting on the other side of the world, the device can alert the owner to its last known location using the TrackR app. When the pen's Bluetooth connection is disconnected from its paired mobile phone, TrackR's Crowd Locate community will automatically start searching for your pen. If one of the millions of TrackR app users walks by your missing pen while running the app, you'll receive a confidential update with your pen's last known location. TrackR users help each other find over a million items every day worldwide.

Furthermore, the pen can even help people find their misplaced mobile phones. Following a simple button press on the cap, the pen can alert people to their device's whereabouts, even when left in silent mode.

Available in both carbon black and head-turning quartz blue, the Peerless TrackR boasts the latest Bluetooth technology and is powered by two replaceable CR1220 batteries.

"We understand that for many people, the barrier to purchasing a fine writing pen is a fear of losing it," said Bob Baird, CEO at A.T. Cross. "Beautifully designed and luxurious writing instruments have become a highly personal and important style accessory for many, and we developed the Peerless TrackR to answer this clear consumer need. We believe this will be one of our most successful launches to date."

CROSS has also unveiled an accompanying pen pouch that features a TrackR bravo device, to keep valuables and stationery essentials at hand, whatever the adventure. The stylish pouch, which is detailed with an instantly recognizable yellow zip, houses the TrackR bravo device inside an integrated pocket.

The TrackR bravo can ring your phone just like the Peerless TrackR, making it a fashionable yet functional accessory on-the-go or at your desk.

"We're ecstatic to continue expanding our works with TrackR program by partnering with well-known brands worldwide such as CROSS," said Chris Herbert, CEO and co-founder, TrackR. "The new Peerless TrackR Pen is another leap forward in effortless tracking, giving people peace of mind by relying on technology to remember where all our important items are located for us."

The CROSS Peerless TrackR (SRP $250) and CROSS Pouch (SRP $30) will be available in April 2017 for purchase at Cross.com/TrackR.

About CROSS
The story of the CROSS brand begins in 1846 when artisan Richard Cross, in partnership with his son Alonzo Townsend Cross revolutionized fine writing instruments. Their early mark of entrepreneurial excellence included tools refined through more than 100 patents and accented by the spoils of the California gold rush. Still positioned to set the bar for what it means to symbolize achievement, human potential and usable luxury, CROSS seeks to provide those possessing extraordinary vision and a strong entrepreneurial spirit with the tools needed to make their mark.

For CROSS:
Jasmine Hampton
212-528-1691
[email protected]  

About TrackR
TrackR was founded in 2009 to make lost items a thing of the past. The company's app software, cloud databases and wireless devices revolutionize how consumers keep track of their items, thus creating a world where valuables are no longer lost. TrackR has shipped more than 4.5 million devices, is ranked #1 as the fastest growing company by Pacific Coast Business Times and #155 by Inc. 500. TrackR is backed by The Foundry Group, Resolute Ventures, IncWell Capital, Amazon Alexa Fund and Orange Fab. With TrackR, your search is over. TrackR is available at www.TheTrackR.com and retail outlets worldwide.

For TrackR:
Molly Wade
415-975-2287
[email protected]

*The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by A.T. Cross is under license.

Other trademarks and trade names are those of their respective owners.

SOURCE A.T. Cross Company