Life is Good® Launches Second Annual T-Shirt Art Contest for Kids to Inspire Optimism
BOSTON, March 27, 2017 /PRNewswire/ -- Positive lifestyle brand Life is Good® launches its second annual T-Shirt Art Contest for kids and teens today, sparking a meaningful exercise for kids about focusing on the good and inspiring an optimistic mindset at a young age. This is the brand's second year asking young optimists to draw why life is good and make life better for kids in need. Once again, $1 will be donated for every entry. Last year, Life is Good received over 7,500 entries and turned three finalists' drawings into actual T-shirts, with 100% of the net profits going to the Life is Good Kids Foundation.
"At Life is Good, we have always viewed kids as the ultimate optimists, as they tend to greet the world with arms wide open. With this effort, we invite children to teach us," said John Jacobs, Chief Creative Optimist & Life is Good co-founder. "After last year's incredibly enlightening contest, full of fun ideas, inspiration, and thought-provoking designs, we decided to expand the contest to include teens. We hope to instill even more young people with the philosophy that good can be found in themselves, others, and the world around them. We can't wait to see the creativity, positivity, and fun this year's contest will surely bring!"
Now through May 1, 2017, kids ages 4 - 17 can get involved by going to www.lifeisgood.com/artcontest. For every entry received, Life is Good will donate $1 to the Life is Good Kids Foundation, which partners with frontline caregivers who dedicate their careers to helping children heal from early childhood trauma, such as poverty, violence, and illness1.
Four finalists will have their drawings featured on Life is Good T-shirts with 100% of the net profits benefiting the Life is Good Kids Foundation. They will also be awarded a $2,000 scholarship, a suite of art supplies, and more. Like-minded partners across the nation will join the art contest by sharing entry forms, giveaways and more: Friendly's, National Geographic Kids, Junior Achievements, WGBH, and various Life is Good Kids Foundation partner organizations.
"Last year, we asked kids across the country to draw what makes life good. The response? Not video games, candy, or even Snapchat ? but family, love, nature, and earth," said Steve Gross, Chief Playmaker of the Life is Good Kids Foundation. "Art came from every corner of the country, and the results were eye-opening, especially when the news headlines don't often highlight all the good going on in the world. Our next generation may be the most optimistic yet."
To learn more about the contest, view the ever-growing gallery of entrants' art, and to see last year's finalists, visit: www.lifeisgood.com/artcontest.
ABOUT THE LIFE IS GOOD COMPANY
The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its net profits to help kids in need through the Life is Good Kids Foundation. To date, the foundation has positively impacted 8,000 childcare providers who care for over one million kids every year, many of whom are facing early childhood trauma. Life is Good® is a registered trademark of The Life is Good Company. Please visit LifeisGood.com for more details, and follow Life is Good on Twitter, Facebook and Instagram.
ABOUT LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care. The Foundation's Playmaker program connects with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child's development. For more information, please visit LifeisGood.com.
MEDIA CONTACT
Kelsey Cycan
Harmonica
[email protected]
1 The $1 donation to the Life is Good Kids Foundation per entry runs 3/27/17 through 5/1/17 11:59 PM EST or up to $25,000. Artists must be between the ages of 4 and 17 to enter. No purchase necessary. Some restrictions apply. Void where prohibited. To see official rules, go to lifeisgood.com/artcontest. Submit between March 27th - May 1st, 2017.
SOURCE Life is Good Company
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