Subjects: RCY, CSR
Kenwood Vineyards plants trees for National Forest Foundation
SONOMA, Calif., March 7, 2017 /PRNewswire/ -- Kenwood Vineyards, California's premium wine pioneer, is pleased to announce its official partnership with the National Forest Foundation (NFF) with the winery's first-ever tree planting effort. For every bottle of Kenwood Vineyards wine sold at participating on-premise accounts across the countryi or online through the winery's website, one tree will be planted in a national forestii. The initiative will run from March 1 - April 30, 2017.
"Kenwood Vineyards has a long history of supporting the preservation of the Jack London Historic Park in our hometown of Sonoma, California," said Jo Adamo, Vice President Marketing, Pernod Ricard USA. "Partnering with the National Forest Foundation is an extension of this support and our commitment to the spirit of discovery, adventure and love for the land."
"The NFF is excited to work with Kenwood Vineyards to support our national forests. Kenwood Vineyards understands the connection between healthy forests and our quality of life, and they understand the love people have for their public lands. This partnership demonstrates both," said Bill Possiel, President, National Forest Foundation.
Kenwood Vineyards is committed to supporting sustainability in our communities, through the partnership with National Forest Foundation, and at home. The winery is making every effort to reduce waste, recycle and lower energy and water consumption. All of Kenwood's vineyards are certified Sonoma County Sustainable, and they are proud to do their part in helping the Sonoma County Winegrape Commission in its mission to make Sonoma County the first viticultural region to have 100% of its vineyards verified as sustainable by 2019.
The partnership with NFF, which engages Americans in the restoration and enjoyment of our national forests, is part of Kenwood Vineyards' new and ambitious campaign, The Wild is Calling. Established in the 1970s, Kenwood Vineyards helped found premium winemaking in the Sonoma region and continues to draw inspiration from the wild, rugged land when crafting wines today. The Wild is Calling campaign represents the brand's insatiable curiosity and connection to the wilderness and encourages Americans to explore the great outdoors and find inspiration in nature. Recently launched, the campaign also includes a food and wine program with compelling digital content that is designed to expand consumers' palettes as they discover unexpected tastes and authentic flavors paired with Kenwood Vineyard wines.
Those interested in supporting the NFF initiative are encouraged to visit KenwoodVineyards.com to purchase direct from the winery. The program will be promoted in participating accounts with point-of-sale materials such as menu inserts, coasters and table tent cards. More information about the National Forest Foundation, can be found at nationalforests.org.
About Kenwood Vineyards
Established in 1970 in the heart of Sonoma Valley, Kenwood Vineyards produces premium wines that showcase Sonoma County's world class vineyards. For additional information visit www.kenwoodvineyards.com
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouthtm Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avióntm Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mummtm Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org
About the National Forest Foundation
The National Forest Foundation promotes the enhancement and public enjoyment of the 193-million-acre National Forest System. By directly engaging Americans and leveraging private and public funding, the NFF improves forest health and Americans' outdoor experiences. The NFF's programs inform millions of Americans about the importance of these treasured landscapes. Each year, the NFF restores fish and wildlife habitat, plants trees in areas affected by fires, insects and disease, improves recreational opportunities, and enables communities to steward their National Forests and Grasslands. Learn more at www.nationalforests.org
i Excluding AL, HI, MA, MS, and SCa
ii Up to 50,000 trees
SOURCE Pernod Ricard USA
These press releases may also interest you
|
News published on and distributed by:
